Our Thesis
While there are many ways to distribute music there is still only one way to promote music; find people to listen. Finding people is one problem. Getting them to listen, or creating an audience is another problem.
MusicTray is an eco-system of developers and recording artists that solves the problem of promoting music without piracy. musicTRAY™ finds people to listen.
Finding people is one problem. Getting them to listen, or creating an audience is another problem. Getting data back on listening is the benefit. This kind of BI (business intelligence) is very valuable to decision makers. According to many sources 90% of music on the web is pirated. Therefore controlling what the audience can listen to and keeping the content secure are also problems that would have to also be solved if you are going to promote music. Music is a unique cognitive phenomena. Unlike other commodities music is a commodity that must be consumed before it can be bought. In other words you have to listen to a song, 5-6 times before you even consider purchasing it. This creates a unique dilemma that current technology by it’s very nature is ill-equiped to solve. Control, Data Gathering, Business Intelligence, all these aspects can be addressed with new technology but technology alone cannot solve these problems. Technology will not find you an audience. There must be structural mechanisms and social constructs (not social as in facebook but as in real people connecting) that work together to find a viable solution for this unique convergence. We propose an elegant solution for promotion that not only solves these problems but elevates the experience and we call it musicTRAY.
Musictray.net is a secure repository for audio recordings. Musictray.net is a cloud platform that consists of an api, code libraries and a cloud service that developers use to build apps. Applications powered by musicTray are built by developers to service various segments of the music marketplace. Our insight is that Apps create Audiences. The rich developer’s API offered by musicTRAY makes developing applications easy. The growing music catalog of new music, will become attractive as an alternative source of music, for many application developers, who use music as a part of their user experience, from streaming music applications to games to music intelligence and many more. We believe this new structure along with our patent-pending technology will prove a viable promotion solution. musicTRAY is promotion solution. When we say promotion we are not talking about just the record business. We are talking about the business of music. Music is used to promote nearly every kind of product you can think of.
Unfortunately most entrepreneurs wing it and try to figure out where they are going as they go along. This can be very expensive consuming resources and, as is often the case, when they finally figure it all out, the resources are spent. At musicTRAY we have a different philosophy and we do things a little differently. We began with a thesis and build a strategy to approach the economic problem of creating a solution. We began by building the technology foundations and built a structure on those foundations. So I guess you can say we have a little more than just plan. We have something to prove.
